San Francisco Financial Advisor Serving the Bay Area & Marin County
At Occidental Asset Management, we deliver fee-only wealth management services for individuals and families throughout the Bay Area and Marin County from our office in San Francisco’s Glen Park neighborhood.
You may have started your advisor search with terms like "best financial advisor San Francisco," "fiduciary financial advisor San Francisco," "financial planner San Francisco," "wealth management San Francisco," "certified financial planner near me," or "fee only financial advisor Marin County."
But we think selecting the right advisor should go beyond search terms.
San Francisco and the broader Bay Area present unique financial complexities including:
Navigating concentrated tech equity and RSU compensation
Managing the region's high cost of living
Planning around liquidity events
Deciding whether to stay in the Bay Area long-term
If you're seeking planning that transcends cookie-cutter solutions and reflects your objectives, priorities, and the realities of San Francisco and Marin County wealth, our office could be the right match.
We are an independent financial advisor serving the Bay Area with offices in San Francisco and Burlingame, along with additional advisors in Marin County and the East Bay. We deliver fee-only, fiduciary financial planning, asset management, and retirement planning.
We invest the time to understand what's most important to you and provide ongoing guidance to help make sure your plan stays in sync with all the areas of your financial life.
The Value of Fee-Only, Fiduciary Guidance in San Francisco
Partnering with a fee-only financial advisor in San Francisco and Marin County means receiving recommendations that are free of commissions or product-driven sales. As a fiduciary financial advisor to Clients in Marin County and the Bay Area, our financial advisory firm is legally bound to prioritize your best interest in every decision.
This can matter especially in the San Francisco region, where financial products are often marketed aggressively to tech professionals and high-net-worth residents navigating sudden wealth from IPOs, acquisitions, or concentrated equity positions.
We believe our approach to wealth management in Marin County and San Francisco serves Clients who value objective, tailored advice, grounded in trust and transparency, not sales quotas or proprietary products.
Flexible Meeting Options for Bay Area Clients
Clients can connect with our financial advisory team:
In Our Office
in San Francisco's Glen Park neighborhood
Virtually
from anywhere
By Phone
for continued conversations
Comprehensive Wealth Management Services in San Francisco
As a financial and investment advisor serving San Francisco and Marin County, we deliver comprehensive wealth management services designed to help you reach your financial goals.
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Ongoing financial planning crafted to guide you through significant financial choices, life changes, and long-range objectives.
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Portfolio management and asset management rooted in research-backed strategies and diversified portfolios to help weather market volatility while positioning you for long-term growth.
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Retirement planning in Marin County and San Francisco focused on long-term financial sustainability, including the decision to remain in the Bay Area or relocate.
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Tax strategies designed to help you retain more of what you earn in California, with particular attention to equity compensation, AMT, and concentrated stock positions.
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Wealth building through saving and investment strategies aligned with your goals, whether that's financial independence through the FIRE movement or building generational wealth.
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Guidance to help navigate risk, liquidity, and tax efficiency, all critical for tech employees holding company stock, founders preparing for exits, or professionals with RSUs and options.
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Solutions designed to minimize exposure to unforeseen financial challenges, including proper insurance coverage, emergency reserves, and portfolio strategies appropriate for your situation.
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Planning for asset transfer to help protect those you care about, particularly important in California, where taxes and San Francisco real estate holdings can impact what you pass to heirs.
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Understanding your relationship with money, which can be especially important in situations like managing sudden wealth from IPOs, acquisitions, or inheritance.
What Sets Our San Francisco Practice Apart
Clients often choose our San Francisco office because they value:
Fee-only, fiduciary financial advice that puts their interests first
A customized approach to financial planning that recognizes San Francisco and Marin County realities
Investment management designed to help reduce concentration risk and accomplish goals
Application of behavioral finance principles designed to support decision-making
Collaboration with your existing CPAs and attorneys
Clear communication and consistent engagement, with no financial jargon or unclear recommendations
Questions Our San Francisco Clients Might Ask
We deliver personalized planning informed by each Client's objectives, values, and life situation. Some of the questions Clients bring to us may include:
I have 80% of my net worth tied up in my company's stock from RSUs and options. How do I diversify this concentration risk without creating a massive tax bill, and when is the right time to exercise or sell?
My startup just went public, and I'm suddenly worth millions on paper. How do I turn this equity into sustainable wealth while managing AMT, lockup periods, and the emotional weight of this transition?
We're thinking about early retirement in our 50s, but San Francisco's cost of living makes us nervous. How do we model whether we can afford to stay in the Bay Area, and what would relocating mean for our finances?
I inherited a San Francisco property portfolio worth several million dollars. How do I manage Prop. 13 implications, decide whether to hold or sell, and integrate this real estate into my overall wealth strategy?
Credentials and Expertise Across Our Firm
San Francisco and Marin County residents seeking comprehensive wealth management may choose us because our Advisors bring diverse expertise to the table. Across our firm, our team includes Financial Advisors holding the CERTIFIED FINANCIAL PLANNER® certification and professionals with MBAs, the Certified Financial Behavior Specialist® (FBS®) designation, and a doctorate in clinical psychology.
This breadth of expertise reflects our belief that effective financial planning integrates technical knowledge with an understanding of human behavior and decision-making. Our approach recognizes that every Client has a unique relationship with money shaped by their experiences and values. For Clients who are interested, we explore how underlying attitudes and behavioral patterns influence financial decisions and help create strategies that align with how you naturally think about wealth.
From our San Francisco location, our office serves Clients throughout the region, including:
San Francisco neighborhoods (Financial District, SOMA, Noe Valley, Pacific Heights, Mission District, Glen Park, and throughout the city)
Marin County communities (Mill Valley, San Rafael, Sausalito, and surrounding areas)
Peninsula communities (Palo Alto, San Mateo, Redwood City, and Menlo Park)
East Bay (Oakland, Berkeley, and beyond)
Whether you're searching for a personal financial advisor in San Francisco or an independent financial advisor near Marin County, we provide comprehensive wealth management and investment advisory services to Clients across the greater Bay Area.
Bay Area & Marin County Financial Advisor
Directions
We're located on Chenery Street in San Francisco's Glen Park neighborhood, easily accessible from Highway 101, Interstate 280, and BART's Glen Park station.
Our Office Address
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Merge onto and stay on I-80 W.
Merge onto US-101 S.
Use the right 2 lanes to take exit 431 to merge onto I-280 S toward Daly City.
Take exit 52 for Monterey Blvd.
Sharp right onto Monterey Blvd.
Monterey Blvd turns slightly left and becomes Diamond St.
Turn right onto Chenery St.
We will be on the left at 648 Chenery St.
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Take US-101 S toward San Francisco.
Use the right 2 lanes to take exit 438 for CA-1 S toward 19th Ave/Golden Gate Pk.
Continue onto CA-1.
Use any lane to turn slightly left onto CA-1 S.
Turn right onto Kirkham St.
At the traffic circle, take the 4th exit and stay on Kirkham St.
Turn right onto 7th Ave.
Continue onto Laguna Honda Blvd.
Use the left 2 lanes to turn left to stay on Laguna Honda Blvd.
Use any lane to turn left onto Woodside Ave.
Slight right onto O’Shaughnessy Blvd.
Continue onto Bosworth St.
Turn left onto Elk St.
Turn right onto Chenery St.
Our office will be on the left at 648 Chenery Street.
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Get on US-101 N.
Use the right 2 lanes to merge onto I-280 S.
Take exit 52 for Monterey Blvd.
Continue on Monterey Blvd.
Monterey Blvd. turns slightly left and becomes Diamond St.
Turn right onto Chenery St.
Our office will be on the left at 648 Chenery Street.
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BART: Glen Park station is a short walk from our office.
Muni: Multiple lines serve the Glen Park area.
648 Chenery Street
San Francisco, CA 94131
(650) 409-3888
team@occidentalasset.com
Our Advisors in the San Francisco Office
Schedule a Call with a San Francisco Financial Advisor
Ready to gain clarity on how all your financial pieces connect? Take the first step toward a personalized strategy that helps integrate every aspect of your financial life, from your equity compensation and tax planning to your retirement vision and legacy goals. Schedule a call with a Financial Advisor in San Francisco today.